Wednesday, April 1, 2009

North Carolina: The Bucket State

This morning, I heard one of the most depressing, disturbing and all together strangest radio ads I've ever heard in my life.

It begins with these two vaguely familiar voices discussing all the things they want to do before they die. It then becomes apparent that these two voices are middling impersonations of Morgan Freeman and Jack Nicholson, and that whatever they're pitching is pitched under the guise of a reference to The Bucket List.

So they're listing off all these things that are on their bucket lists, then all of a sudden a third, unrelated voice says something along the lines of "You can experience all these things, and everything else on your bucket list, right here in North Carolina."


If you're trying to advertise this state and all the great things one might do here, why on Earth would you want to associate it with a film -- not even a particularly good one -- all about death and dying? Why not make your slogan something like: "Make North Carolina your final destination?" Or maybe: "Take a Bucket Trip to Tarheel country!" Or better yet...

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